A Picture is Worth ... A Moving Picture ...

At our roundtable sessions the "need" for attention comes up - a lot. Usually it's the desire for media attention.

Here are two examples, of how some nonprofits use video to convey a message. One organization is a nonprofit documentary maker, the other is engaged in grassroots community development.

Consider them linked along a spectrum.

The first is a trailer for A Closer Walk, a production of Worldwide Documentaries, a not-for-profit film production company focusing on matters of cultural, social, and humanitarian interest.

"A Closer Walk is the first film to depict humankind's confrontation with the global AIDS epidemic. The film's director and producer, Robert Bilheimer, is an Academy Award nominee for his film Cry of Reason, a profile of the South African anti-apartheid leader Beyers Naude. A Closer Walk was conceived with the late Jonathan Mann, architect of the World Health Organization's response to global AIDS"

Robert Bilheimer's film has been picked up by PBS affiliates in the US and his approach demonstrates a knowledge of the film/documentary industry. A professional telling a story, well.

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The second is a music video that details an 8000 Flag installation, a compelling visual of the estimated number of people dying every day of AIDS. You may have seen the installation - co-created by SOLID and VIDEA - at various points across Canada, as well as the 16th International AIDS Conference in Toronto.



Film by Gary McNutt. Music by Harry Manx.

Gary McNutt's video is raw and unmitigated. A volunteer driven to express.

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Both videos stir their intended audience. They are appealing and provocative.

Both are easily shared with stakeholders and others moved by the subject matter.

So, with these illustrations in mind ...

Why get distracted clamoring for media attention, when you can create your own media? How do you use services like YouTube and Google Video to tell your story?


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Tags for information about: for:vsef, Activism, Nonprofit, YouTube, Google Video

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