Tuesday, March 13, 2007

Show a Future Start a Discusssion

This blast from the past is the infamous "Daisy" political ad used, briefly, by Lyndon Johnson in the 1964 US Presidential campaign.

The ad has the dishonour of being the first political attack ad. Of course it caused a stir.

From Wikipedia ...

On September 7, 1964, Johnson's campaign managers for the 1964 presidential election broadcast the "Daisy ad." It portrayed a little girl picking petals from a daisy, counting up to ten. Then a baritone voice took over, counted down from ten to zero and a nuclear bomb exploded. The message was that Barry Goldwater meant nuclear death. Although it was soon pulled off the air, it escalated into a continuously very heated election. Johnson won by a sweeping landslide. Johnson won the presidency with 61 percent of the vote and the then widest popular margin in the 20th century—more than 15 million votes.

I think this ad still works. As a child of nuclear winter, ozone depletion, acid rain, AIDS, and War, I'm getting immune to being "messaged".

That being said there's always room for a clear message that brings me in touch with my humanity.

How's your communication working for you?

With thanks to the folks at Daisy Consulting Group for the pointer.
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