Tuesday, March 21, 2006

It's about your stories ...

Seth Godin's presentation to Google staffers is available, and we're happy to share.

Who's Seth Godin?

He's the bent thinker behind - Permission Marketing, Purple Cow, and a whack! of internet/marketing succeses. His pitch, ... people, you and me, buy the story, more than the product. So, tell a story that matters to people.

Don't take my word for it. This is what Bill Taylor, Founding Editor, Fast Company magazine said about Godin:

    Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to-in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it."

Tags: for:vsef, Seth Godin, Nonprofit, Marketing


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