Tuesday, February 28, 2006

E-mail Newsletter Tools

E-mail offers many benefits, it's also the bane of the linked electronic universe. So, this post is a tough one ...

This report from Idealware is a good summary of available e-mail tools to augment communications.

Forgive me for reprinting the opening paragraph - I think it warrants repetition:
    So you’re looking for a way to send out email in bulk. You’ve thought through your strategy (useful, well written information to a list of people who are eager to get it, right?) and identified your needs. Maybe you want to send fancy eNewsletters, or maybe just text action alerts. Perhaps you’re hoping for a tool that can send emails to tens of thousands of people, or perhaps just a few hundred. Maybe you need something that can integrate with your offline database, customize the content for large donors, send emails to tailored segments of your list, or allow custom eNewsletter templates.

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