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Friday, July 16, 2004

Reading list: The Fortune at the Bottom of the Pyramid


C K Prahalad's book, 'The  Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits' is a selection for the October Fast Company Book Club.   The book is also a recommended summer read by Wharton.
 
To read an excerpt look  here, or order your copy here [for US/UK orders]. Wharton also offers an excerpt here.
 
To read more, Strategy+Business (First Quarter, 2002), printed an article by C. K. Prahalad and Stuart Hart also titled, 'The Fortune at the Bottom of the Pyramid'.

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Interested in learning more about social enterprise? Take a browse through the Vancouver Social Enterprise Book Store (Vancouver | United Kingdom | United States) and see what other social enterpreneurs recommend reading.

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