Friday, July 16, 2004

Reading list: The Fortune at the Bottom of the Pyramid

C K Prahalad's book, 'The  Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits' is a selection for the October Fast Company Book Club.   The book is also a recommended summer read by Wharton.
To read an excerpt look  here, or order your copy here [for US/UK orders]. Wharton also offers an excerpt here.
To read more, Strategy+Business (First Quarter, 2002), printed an article by C. K. Prahalad and Stuart Hart also titled, 'The Fortune at the Bottom of the Pyramid'.

Interested in learning more about social enterprise? Take a browse through the Vancouver Social Enterprise Book Store (Vancouver | United Kingdom | United States) and see what other social enterpreneurs recommend reading.

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