Is your marketing working for you?

Paul Lamb is hosting the discussion Marketing for Community-Based Social Enterprise at SocialEdge.

The forum is intended as an exchange where members can share their experience and ask questions. To start things off, Paul offers three marketing tips:

Marketing Tip #1:
Think locally your biggest customer base for a community-based business is located within a 5-mile radius of your store/operation.

Marketing Tip #2:
These days the best advertising investment (most affordable with the highest return) is online marketing through Internet search engines. Your chances of success through sponsored links increases dramatically if you have a website with have e-commerce capabilities.

Marketing Tip #3:
Did you know that Google now has a free advertising program for U.S.-based nonprofits? Check out Google Grants at http://www.google.com/grants/.